Friday, May 25, 2018

Week 16: Future strategy

Throughout CSIT 165, I had the opportunity to explore the different kinds of social media platforms I haven’t thought about using for my band. I was mainly managing the Instagram account because it has 2,350 followers and it was easier to maintain the following. I made the facebook page a few months ago for the assignment and it was really helpful. More people in my target audience use Facebook than I thought. Although, Instagram is definitely the most beneficial platform for managing a band. People love it, and will constantly scroll through their feed and see our posts. I have to be creative with the posts so that people can engage. The “FREAKS!” Facebook page now has almost 100 likes. I don’t have to do much because the Instagram is linked to the Facebook page. Facebook is great for sharing the events for the upcoming shows. It consumes a lot of time managing social media; however, it’s the best way to promote a band/music.
I am going to invest into buying some Facebook and Instagram ads to help people view our pages. I will look at the analytic charts to help determine who to target and what to use. We finally got a website so I will be running it. Once we have our merch ready, I’m going to put it up on the website. I haven’t had the chance to experiment with the email subscriptions. I will use it once we have more of a following and our EP released on Spotify. Three of us manage the account so at least one of us should be managing it on a daily basis. If we are active, it will help us gain followers.

The plan what I’m aiming towards is to release the EP, plan a few shows, (not too many) gain at least 500 more active followers, be active on the Facebook, promote a lot more, and to build personal connections. I want us to gain at least 10 followers a week. If someone with a bigger following promotes us, that would help a lot. I just quit my band with the bigger following, but I’m in another local alternative band. I will apply the strategies from this class to market us in the most efficient ways. I am going to plan for us to have a promotional photo shoot. Updating daily is crucial, one or two posts a day is a good amount; too many posts will be considered as spam. As long as one of us are active on the account on a daily basis, it will work out well.

Sunday, May 20, 2018

Week 15

For my band, I would most likely use google ad words so when people google our website, then it will be the first thing to pop up. Ads will pop up for people within a nearby radius! I can control who I want to reach out to. The good thing is that Instagram and Facebook provide analytics of your follower growth and specific audience. They will come hand and hand to help me select the kind of ad I want to use. I would like to type in a vast amount of keywords so it doesn't have to be too vague when a person is looking us up. I want more people to look us up when we post something new on each social media platform

Saturday, May 12, 2018

Week 14

Online advertising
The ads I decided to create are ones to promote upcoming events and pictures of FREAKS! playing shows. An objective is a direct target of where you want to pursue with something. In my case, I just want the audience to come to our shows, listen to music, and to keep updated with us. I want more people to follow us so we can get recognized. The goal is to promote our music on the internet and in person.
The Ads are all boost post/ engagement. I am tired of having ghost followers; the audience should be real. We have 2300 followers and we get an average of 300 likes per post. It’s frustrating because we should be expecting more engagement. The Instagram and Facebook Ads I promoted are promoting Grl Riot Nite and our next show at the Che Cafe.