Thursday, February 15, 2018

Aesthetics, Design, and Branding Analysis part 1

The 2 websites that really impressed me and grasped my attention were:
Apple had really eye appealing designs showing all of their latest products on the homepage. Their header tabs on the top all listed links to their products. At the very bottom, it has all of the contact, help, account, and educational information. It is designed to have people willing to spend. Their font was eligible to read and the text was perfectly aligned. Obviously, they've hired the top web designers for this. Apple's audience launches pretty much anyone because they sell high-quality, necessary electronics. They've been around for years so the brand logo has been a good hit; anybody can distinguish the logo. 

Toyota has a simple and complex front page showing pictures of their latest designs. It is similarly designed like Apple's site. The pop-down headers are where you are able to find a car you are looking for and special deals. There's also a "find your nearest dealer" tab so you can enter your zip code and find it. When you scroll down to the very bottom, you can see their social media pages, contact and support information, careers, shopping tools, the about page, and help. The colors match the aesthetic of their brand. It is an easy website to access. Toyota has a strong marketing profile since they've been around for awhile. The site and social media pages make it easier for them to expand their targeted audience. 

There were problems with:

Riverside art center didn't have much of a matching aesthetic with the brand. The font was somewhat difficult for me to read. The web designers made most of the fonts and pictures transparent so you can't see their purpose. Also, you can't see their logo! When you look closely, it has the color orange but at the bottom of the page, the green contrasted with it made it ugly. Overall, their website didn't look professional. 

Looking at Jami Lin's website stressed me out. There was too much going on. I can't tell what she's trying to get across because it is not clear. The top header click-ons were too extra. It looked like a business card. None of the colors matched because there was no apparent targeted audience or theme. 

Tuesday, February 13, 2018

I've commented on Stacy's, Anabella's, Dustin's, and Sujatha's blogs.

Monday, February 12, 2018

Social media consumer communications part 2

Killstar clothing
Instagram: 8 hours ago              
Facebook: 8 hours ago. Their Instagram and Facebook pages are synced together so the posts will be at the exact same time.
Killstar is a clothing company that sells alternative, punk rock, gothic, hipster clothing. They each make 2-4 posts on a daily basis. They want to keep customers updated with their latest releases and sales.
Dolls Kill clothing An alternative and abstract female clothing line.
  • Posted: 2 hours ago and makes 4 a day.
  • Posted: 2 hours ago, posts 6-8 times a day.
  • Posted: yesterday. They tweet 3 times a day. It’s active enough to keep the consumers updated.
  • Last post: 2 months ago. It’s obviously not as active compared to the rest.
    • Daily snapchat stories.
Overall, Dolls Kill mainly uses Facebook and Instagram because they are professionally looking social platforms for their business and it appeals their targeted audience.

Blink 182 (professional band)  This top selling pop punk runs itself like a business. They are signed to Geffen Records. Their producers have staff members run their social media and websites.
Spotify: They post all of their tracks, albums, releases, etc. The last time Blink released their album California Deluxe edition.
Instagram: Last posted: 3 days ago. Updates audience with a weekly post
Twitter: Last post was 1 day ago. Makes around 1-3 tweets daily.
Facebook: Last posted: February 9th. Makes a weekly post.
Blink-182 is most active on Twitter. The listeners use Spotify (since Spotify is connected to Facebook) to listen to their music unlimitedly.

Vans Shows 5 social media platforms they use.
Facebook: Posted 4 hours ago. They make an average of a daily post.
Twitter: Posted 9 hours ago. Vans makes around
Youtube: They posted 3 days ago. Vans uploads around 2-3 youtube videos weekly. The videos are promotions of professional skaters using their products.
Instagram: Posted 4 hours ago, same exact posts on Facebook. Their accounts are synced.
Tumblr: Last posted 4 hours ago, they make reblogs/ posts a few times a day.
Vans uses their social media platforms almost equally. It helps them market their brand to         customers. It is successful and it keeps the audience interested.

Soma San Diego- music venue Shows 3 social media platforms
Facebook: Last posted: 1 hour ago. Makes 3 posts daily about upcoming shows
Twitter: Last post: 11 hours ago. Makes around 2-3 posts       almost everyday
Instagram: Last posted: 3 days ago. Soma makes a random amount of posts but has made 6 posts.

Soma is one of the few all ages mom and pop concert venue. I personally know the staff and owners, and they run the business by themselves. They have to market their business on social media to help grabs people's attention about their upcoming shows. They mainly use Facebook and Twitter based off of the higher amounts of viewers. It is difficult making money at an all age venue because they don’t serve alcohol which helps venues make profits. Also, less younger people attend concerts and a lot of times people over 21 don’t want to go to a venue that doesn’t allow alcohol. Soma has recently got its alcohol license and only serves it during mainstage shows. They just serve the beverages behind side stage.

From doing some researching, each business/ service are on at least 3 social media sites. It’s almost a necessity for them to have out there because so many people are on social media. The main accounts each company uses are on Twitter, Facebook, and Instagram due to the popularity of these sites.

However, some people aren’t on social media, so it’s important to have an eye appealing website. Social media basically reposts pictures of what they advertise. It is the modern way of advertising and is taking over old traditional methods. Everything is converting to internet based websites. Shopping online is very popular and is almost as good as physically going into the store and seeing the products in person. On the internet, you can not do that, but it allows you to not leave your house.

The digital age is beneficial for every business because anyone with internet can see a company’s website and social media pages.

Tuesday, February 6, 2018

Responding to customers

A business should have a good technical support and response team if a consumer has questions. There have been numerous times where I have been on the phone with technical support and was put on hold for a long time. By the time they were available they didn’t help a lot. I’ve been able to figure out answers by looking it up online or reading a manual. A lot of times, businesses, services, etc… receive thousands of emails a day and that’s why it is hard for them to get back. For example, I have emailed multiple music venues for booking and it takes them awhile to get back or they never do. It is easier to directly message their social media accounts because there are people running and managing the accounts more often. You’ve just got to be patient. The venue SOMA in San Diego right next to the Sports Arena has direct messaged us about playing shows their multiple times. They also like our posts! A few popular companies followed or liked my posts on Instagram. I feel happier and contained because it feels like they personally care about their customers.

I treat my band like a business to try and gain a networking. The goal is for us to make it far enough to earn a living. We try to respond as much as possible to other users messages and comments. We are very encouraged by the positive comments, but obviously a little hurt over the negative ones. I personally try to be as nice as possible just like being business professional. If I was managing my own business, I would personally message them and ask the user if there is anything I could do to negotiate. You have to make it more about the customer than yourself.

My band got featured in a post on the Hard Time News. Our guitarist was wearing a shirt of theirs and they promoted the sale and our band. People we personally know commented negative things. We didn’t say anything because they were hateful comments directed to her individually. We just remained as calm as possible. However, some of our friends replied in defense. It was quite interesting. There’s always going to be negativity in this world, but you will and grow professionally from those experiences.

Sunday, February 4, 2018

Wednesday, January 31, 2018

Overview of social media

Hello there,

In my opinion, the social media sites geared for the most personal use are Twitter and Tumblr. For doing promotion for my band DIY style, I like to use Twitter. Twitter is the most personal because we can tweet small announcements about the band. Your audience won’t get as annoyed! For example, celebrities make a lot of tweets everyday. You can get as personal as you want and that can really help keep your audience updated. We don’t have a Tumblr because it’s more outdated. However with Tumblr, you are able to make a blog about anything and build a following.

To make things professional, we like to stick with Instagram and Facebook. Facebook users tend to be older than our targeted audience. We don’t post on the Facebook page as often as the Instagram for that reason. We have a bigger following on Instagram because the music we make attracts ages 15-24 year olds; there are more active users of that age category on Instagram compared to Facebook. On Instagram we don’t post anything we want to, but we post pictures and videos our viewers would be most attracted to. We recently had a professional photoshoot to promote our show, and we gained 200 followers in a week. If we post pictures of us playing at our gigs, that will gain more reactions compared to a screenshot of a show’s flyer.

On my band’s Twitter page, we post the same things that are on our Instagram page. However, we tweet about upcoming news, funny quotes, mentions, etc. Twitter and Instagram has helped us gain the most exposure. Since we are new, we haven’t released any of our music out on Spotify or Youtube. Once we drop our EP, we will make announcements on all of our social media accounts to promote the releases. When we have our music out, we will be able to gain a higher exposure and eventually be promoted by others!

Saturday, January 27, 2018

I've commented on Blair Particelli's, Paul Wendee's, and Chad Mullen's blog.