Tuesday, March 6, 2018

Post engagement and reach


Having a Facebook page for your company, brand, band, small business, restaurant, services, etc... is very important to gain customers. You should have one especially if you do not have a website! Updating your followers with daily or weekly posts are key. Facebook will notify you of post engagements which are the number of people engaging with your page. Active fans will engage more by liking or sharing your material.  You can see the overall data of who likes the posts, the statistics of your audience's age and gender, and page views. You can select the date and time of the results to compare it from time to time. Another feature Facebook has on your page is the post reach. This is the number of times your page appears on peoples newsfeeds' from ads or shares. Organic is the number of times your page appears on one's newsfeed without any payments. And obviously, paid is the opposite. This is where paying for Facebook ads comes in clutch! The more money you spend on an ad, the more people will see your pages ad on their feed. 

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