The band Mainsail has a profile picture of the cover of their latest EP. The cover photo is an edgy punk rock picture of their band. They have a total of 10,400 likes; their Facebook is linked to their Instagram account meaning that whoever is uploading a photo to their instagram, then it will automatically post on Facebook. They make a post once a day during the afternoons through evenings, and have a great cover photo since it suits the band's style. Overal, Mainsail has their social media game going strong.
Neckdeep has a total of 351,420 likes and are using it effectively because they make a few posts per week. Since they are signed, they are currently touring so they have the cover photo set to the touring dates. They have managers helping out with the social media because they must not have time to do all of it themselves. Neckdeep has a great marketing strategy on Facebook for the people already following the page, but I believe that a lot of the likes received were from word of mouth. That's a reason how Neckdeep got discovered and signed to Hopeless Records. Neckdeep has 306,000 Instagram followers, quite a difference from the Facebook page. It proves how both outlets of social media are necessary for the music industry.
The Aquadolls are probably the most well known local bands in the southern California scene. They have 11k likes on Facebook and 15.1k followers on Instagram. They make a round one post per week regarding shows, information, and just to keep fans updated. The problem is that they seem to onlyc enter the attention around the lead singer because you only see posts of her when there are 3 other members. I personally know them, and they are signed to a contract where the managers control everything they post. It is frustrating for them and that's why they haven't been able to put out new music as well. The cover photo is a picture of Melissa Brooks (the singer) and the profile picture as well. They do a better job running their Instagram account, so if they just put in more effort, the Facebook page will improve.
Green Day is obviously one of the successful punk rock bands today. By looking at their Facebook page, you can see that they make a post about once a week. They aren't as active as you would think. Green Day's profile picture is a drawing of them, and they have a clip of their new music video as the cover video. Since they are highly succesful in all aspects of the music industry, they don't need to worry as much. They have 31 million likes and 194 of my Facebook friends (including myself) liked Green Day's page. On average, their posts get over 20k likes.
FIDLAR is another successful modern day garage punk band. They have 173k likes on their Facebook page and 25 of my friends like it. Their last post was on Februrary 25th, they could be more active. It looks like some weeks are better than others because they haven't posted in 11 days. They have their cover photo set to the 'FIDLAR' backdrop they use for concerts and the profile picture is an aesthetic band photo. I first heard of them back in the summer of 2015 when they didn't have as big as a following, and now they are playing Coachella.
I want to post more to my band's Facebook page because we aren't that active on there. When our EP gets released, I'm going to be promoting it all over social media. At shows, we print out flyers and pass them out with our Facebook and Instagram usernames to get people to follow us. I target the people that are interested into punk rock music. I figure who likes it by meeting people in person and following accounts that are similar. On Facebook, I'm going to share my page more and post the link to the page on our Instagram bio.
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