Wednesday, February 21, 2018

Week 5 post 1

I've decided to look at the restaurant pairs since I don't have the need to buy diapers. I love food, so that was a no-brainer to investigate the websites. Chili's is a national Americanized family restaurant. People of all ages can eat there; the target audience would be males and females ages 3-70 years old. It isn't any specific audience. Chili's has a clean looking, user-friendly website. Their red pepper logo colors keep the theme going on there. Teri Cafe is a smaller restaurant chain because they only have 2 locations listed on their website both being in Oceanside. It has an indie design making it differ a lot compared to Chili's. I personally have not heard of Teri Cafe until now. Teri Cafe's website is less organized because there aren't as many things to view, the theme isn't as apparent, and the front page is way too long since they put their menu on it. I would say that Teri Cafe's target audience is less of an all-ages kind of deal because their menu and environment doesn't look as kid-friendly. I'm guessing their targets would be ages 15-60.  It is culturally different since it Japaneseanese ramen restaurant. They want to advertise their services to people interested in their food. They've probably done some online research on social media to see the people nearby interested in Asian cuisine.
Both restaurants' websites have the similar layouts and information posted such as the locations, menu, about, social media, and contact information. This gives the audience the basic idea of their provided culinary service.




1 comment:

  1. Alexa, I agree with your blog analysis between the Teri Café and Chili's. Although they are very unique platforms they have serve the same mission. Both main objective is to serve as many customers as possible. Both want to provide fresh and exciting menu that will result in repeat visit. Age demographics 15-60 is great guess I was thinking around the same, 18-60. Awesome theme for your blog as well!

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