Aesthetics, Design, and Branding Analysis part 1

The 2 websites that really impressed me and grasped my attention were:

• http://apple.com
•  https://www.toyota.com

Apple had really eye appealing designs showing all of their latest products on the homepage. Their header tabs on the top all listed links to their products. At the very bottom, it has all of the contact, help, account, and educational information. It is designed to have people willing to spend. Their font was eligible to read and the text was perfectly aligned. Obviously, they've hired the top web designers for this. Apple's audience launches pretty much anyone because they sell high-quality, necessary electronics. They've been around for years so the brand logo has been a good hit; anybody can distinguish the logo. 

Toyota has a simple and complex front page showing pictures of their latest designs. It is similarly designed like Apple's site. The pop-down headers are where you are able to find a car you are looking for and special deals. There's also a "find your nearest dealer" tab so you can enter your zip code and find it. When you scroll down to the very bottom, you can see their social media pages, contact and support information, careers, shopping tools, the about page, and help. The colors match the aesthetic of their brand. It is an easy website to access. Toyota has a strong marketing profile since they've been around for awhile. The site and social media pages make it easier for them to expand their targeted audience. 

There were problems with:

• https://www.riversideartcenter.org/classes-events/
• http://jamilin.com

Riverside art center didn't have much of a matching aesthetic with the brand. The font was somewhat difficult for me to read. The web designers made most of the fonts and pictures transparent so you can't see their purpose. Also, you can't see their logo! When you look closely, it has the color orange but at the bottom of the page, the green contrasted with it made it ugly. Overall, their website didn't look professional. 

Looking at Jami Lin's website stressed me out. There was too much going on. I can't tell what she's trying to get across because it is not clear. The top header click-ons were too extra. It looked like a business card. None of the colors matched because there was no apparent targeted audience or theme.